I had arranged to meet
Plouffe has written the most important political book of the year (for reasons I'll get to in a moment). It's also completely gripping. It reads like a thriller. Even though you know how it ends, you quickly get caught up in every twist and turn of perhaps the most remarkable campaign in American history.
Along the way, I found myself tearing up when I read about the campaign volunteer who had scrimped and saved ("Grabbed some ramen on the weekends... Didn't take the girl to a movie") so he could donate
But it's not the insider look at the past that makes the book so important. It's what it shows us about the present -- and the effect it could have on the future.
Plouffe's book arrives at a crossroads moment for the administration -- exactly one year after the election, and one year before the 2010 midterms. A lot has happened in that year, as the audacity of winning has given way to the timidity of governing. But in recounting how the campaign team -- and the candidate -- not only had the audacity to win but was able to keep that audacity alive, day in and day out over the long nearly two-year slog of the campaign, Plouffe has also shown the Obama White House the way forward.
The book is a powerful reminder of what the country voted for last year -- and could serve as the trigger for Obama and his team to refocus and remember why the election mattered so much.
Most of the attention the book has gotten so far has focused on the so-called "sexy" parts -- the saga of the Rev. Wright, the furor over Bittergate, how Obama came to pick Biden over Hillary for VP. All of which is serving to obscure the key takeaway from the book: the fact that everything in the campaign flowed, as Plouffe puts it, from Obama's conviction that "the country needed deep, fundamental change;
Plouffe hits this theme again and again in the book. And it's the first thing we talked about when we met (me looking bleary-eyed from my night of reading and underlining and writing in the margins; Plouffe looking relaxed and refreshed, a far-cry from the profoundly exhausted look he had the last time I saw him, in the midst of the presidential run).
The book is "not a victory lap," he tells me. "It's a reminder of how and why we won. We never forgot why we were running. That was our
Axelrod -- or "Ax" as Plouffe refers to him throughout the book -- summed up at the beginning of the campaign the core elements of the message that would guide them: "change versus a broken status quo; people versus the special interests; a politics that would lift people and the country up; and a president who would not forget the middle class."
Running a different kind of campaign became "shorthand" for the campaign. Whenever they found themselves drifting toward standard political behavior, they'd ask themselves: "If we do this, how is that running a different kind of campaign?"
As Plouffe told me: "We made sure that everyone we hired internalized our core message and defaulted to those touch points when making decisions. For our break-the-rules strategy to work, we all had to remain faithful to its principles all the time."
Plouffe kept returning to the mistakes they made, but only to highlight the campaign's saving grace -- its ability to course-correct, a vital survival mechanism for any successful campaign. Or successful
Early in the book, Plouffe describes a tense meeting with the candidate in
Then there was the senior staff meeting after their dismal showing in
Plouffe also mentions the difficult decision made right before the
That included the decision, which Plouffe fought hard for, to have the campaign headquartered in
Indeed, reading the book, I often found myself wondering what Candidate Obama would think of President Obama. Would he look at what the
How did the candidate who got into the race because he'd decided that "the core leadership had turned rotten" and that "the people were getting hosed" become the president who has decided that the American people can only have as much change as
How did the candidate who told a stadium of supporters in
How could a president whose
I'm referring, of course, to
And, according to another senior
Nothing can be done -- pretty much the opposite of "Yes we can," isn't it?
According to Plouffe, "reform is in Obama's DNA." Then how do you have in your inner circle a man who has "nothing can be done" in his DNA? Unless, of course, the problem on the table has to do with
Obviously, an administration needs to hire people who weren't part of the campaign. But the danger comes in hiring those who don't even share the goals of the campaign. That's why "The Audacity to Win" is so desperately needed right now.
It reminds us that, not that long ago, the conventional wisdom was that Candidate Obama didn't have a chance and that
But the Obama campaign didn't buy into the conventional wisdom then: "We had a mountain named
One way the
"We knew who we were," writes Plouffe, "a grassroots campaign to the core. We started with our supporters on the ground and they led us to victory." This grassroots effort "was a prime motivator for Obama to run, the belief that the American people needed to reengage in their civic life... Obama felt in his gut that if properly motivated, a committed grassroots army could be a powerful force. Over time, the volunteers became the pillars that held the whole enterprise aloft."
I asked Plouffe what happened to the 13 million people on the campaign's e-mail list -- a list he compares to having "our own television network, only better, because we communicated directly with no filter to what would amount to about 20 percent of the total number of votes we would need to win."
"Volunteers have made 300,000 calls to
Of course it's hard. But, as he puts it in the book, "Obama had ignited something very powerful in young people throughout the country. If that spark could be preserved, I was convinced we'd be a much stronger country for it."
And no amount of rationalizing and sugarcoating can change the fact that the spark has not been preserved. And that we are a less strong country for it.
One of the reasons Plouffe gives in the book for the campaign deciding to forgo public funding was that, as he writes, "most painfully, taking the federal funds meant losing control of our secret weapon: we would have to largely outsource our entire grassroots ground campaign to the DNC." Which is exactly where the grassroots list -- rebranded as
Plouffe talks about how the Obama team knew that in order to win, it would have to "attain the holy grail of politics -- a fundamentally altered electorate. We had to expand the electorate or we were cooked." With the help of their grassroots army, they did just that. Among people who had never voted before -- or who hadn't voted for a long time -- 71 percent voted for Obama.
Plouffe feels genuinely connected to the movement he helped unleash. "So many of the people," he told me, "who gave their heart and soul to the campaign were people who had given up on the system because they no longer believed they could trust politicians to deliver or really change anything. It is imperative for our democracy that these people are not disappointed. If they become disillusioned, they won't be coming back for a long while."
"I feel such an obligation to them," Obama told Plouffe during the campaign. "They believe in me. In us. In themselves. What keeps me going day after day? Besides a clear sense of why I am running for president, it's them, our volunteers. It is a special thing we've built here and I don't want to let them down."
I asked Plouffe if the president had read the book. "He read a couple of sections in it," he replied, "and even discovered a couple of things he didn't know."
Well, if the president wants to make sure he doesn't let down the millions who believed he really would change the rotten system, he should read the "The Audacity to Win" from beginning to end -- and rediscover a whole host of things he knows, but seems to have forgotten.
Then he can complete the journey from The Audacity of Hope and The Audacity To Win to The Audacity to Govern.
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(c) 2009 Arianna Huffington