Two Cheers for Republican Rebranding
The latest entrant into this effort: House Majority leader
It's all good stuff from a great field. Indeed, while calling them the "fantastic four" might seem hyperbolic -- and unfair to a few other politicians left out of the mix -- Rubio, Ryan, Jindal and Cantor are a pretty good counterargument to those who think the
I should note that lately I've written favorably about this rebranding stuff as well. In a nutshell, I've been arguing that the
My point was not -- and is not -- that the
All that said, I think the push to rebrand the
For starters, "prudence" and "don't be stupid," while excellent prescriptions for how to behave, are not, in themselves, great rallying cries. If you don't believe me, try to get a crowd of the faithful to start chanting "Pru-dence! Pru-dence!" or "We're Not Stupid! We're Not Stupid!"
While this may seem obvious, the fact is that one
Obviously, Republicans should care about what is best for the country and the voters -- and they should demonstrate that concern -- but they will never beat liberals at the game of whose heart bleeds the most. As liberal
The reason that game is so perilous for conservatives is not that liberals necessarily care more than conservatives but that they are always willing and eager to prove their concern by cutting a check, even when all we have in the checking account is IOUs and cash on loan from
"There is always a certain meanness in the argument of conservatism,"
Voters aren't children, but too many of them have the childish notion that the best policies are those that pander to their immediate desires. The challenge for the
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Two Cheers for Republican Rebranding | Politics
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